Work Showcase
Logo | Signage
Work Showcase
Logo | Signage
Page’s Dairy Mart is a beloved seasonal ice cream destination with a strong local following, seeking to refresh its visual identity while honoring its long-standing history and community presence. The goal was to modernize the brand, enhance the customer experience through updated signage, and create cohesive marketing materials that supported seasonal promotions and customer engagement.
Working independently as a freelance designer, I collaborated closely with the owners to develop an updated logo and a comprehensive environmental signage system. The work focused on strengthening brand recognition, improving clarity of information, and creating a consistent visual experience across physical and digital touchpoints.
Role: Freelance Graphic Designer
Scope: Brand identity, environmental signage
Deliverables: Logo redesign, menu systems, exterior signage, banners, billboards
Platforms: Environmental, print
Page’s Dairy Mart is a beloved seasonal ice cream destination with a strong local following, seeking to refresh its visual identity while honoring its long-standing history and community presence. The goal was to modernize the brand, enhance the customer experience through updated signage, and create cohesive marketing materials that supported seasonal promotions and customer engagement.
Working independently as a freelance designer, I collaborated closely with the owners to develop an updated logo and a comprehensive environmental signage system. The work focused on strengthening brand recognition, improving clarity of information, and creating a consistent visual experience across physical and digital touchpoints.
Role: Freelance Graphic Designer
Scope: Brand identity, environmental signage
Deliverables: Logo redesign, menu systems, exterior signage, banners, billboards
Platforms: Environmental, print
Modernizing a Local Icon
Page’s Dairy Mart required a refreshed visual identity that reflected its heritage while appealing to modern audiences. The existing logo lacked consistency across applications and did not fully capture the personality or legacy of the brand. The challenge was to create an updated identity that honored tradition while improving versatility and recognition.
I developed a refined logo system that preserved recognizable brand elements while introducing a more contemporary visual language. The design focused on clarity, legibility, and adaptability across environmental and digital applications.
The identity system emphasized approachable typography, balanced visual hierarchy, and a cohesive style that reinforced the brand’s nostalgic character while supporting modern usage.
The updated logo established a stronger and more flexible brand foundation, improving consistency across signage, marketing materials, and digital platforms while maintaining the brand’s connection to its community and history.
Modernizing a Local Icon
Page’s Dairy Mart required a refreshed visual identity that reflected its heritage while appealing to modern audiences. The existing logo lacked consistency across applications and did not fully capture the personality or legacy of the brand. The challenge was to create an updated identity that honored tradition while improving versatility and recognition.
I developed a refined logo system that preserved recognizable brand elements while introducing a more contemporary visual language. The design focused on clarity, legibility, and adaptability across environmental and digital applications.
The identity system emphasized approachable typography, balanced visual hierarchy, and a cohesive style that reinforced the brand’s nostalgic character while supporting modern usage.
The updated logo established a stronger and more flexible brand foundation, improving consistency across signage, marketing materials, and digital platforms while maintaining the brand’s connection to its community and history.
Enhancing the Customer Experience
The physical environment required a cohesive signage system to improve customer navigation, communicate menu offerings clearly, and strengthen the brand’s presence across the location. Existing signage lacked visual consistency and clear hierarchy, creating opportunities to enhance both functionality and experience.
I designed a comprehensive environmental graphics system that unified all customer-facing touchpoints. The system focused on readability, strong visual hierarchy, and consistency across multiple formats while supporting seasonal updates and future expansion.
The final signage system introduced a cohesive visual language across menus, exterior graphics, banners, and large-format installations. The redesign improved customer navigation, strengthened brand presence, and created a more engaging on-site experience.
Enhancing the Customer Experience
The physical environment required a cohesive signage system to improve customer navigation, communicate menu offerings clearly, and strengthen the brand’s presence across the location. Existing signage lacked visual consistency and clear hierarchy, creating opportunities to enhance both functionality and experience.
I designed a comprehensive environmental graphics system that unified all customer-facing touchpoints. The system focused on readability, strong visual hierarchy, and consistency across multiple formats while supporting seasonal updates and future expansion.
The final signage system introduced a cohesive visual language across menus, exterior graphics, banners, and large-format installations. The redesign improved customer navigation, strengthened brand presence, and created a more engaging on-site experience.
Work Showcase
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driley1705
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driley17052026-02-18 20:42:562026-02-21 15:22:11Pages
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driley1705
https://www.deannaneelydesign.com/wp-content/uploads/2026/02/Deanna-Neely_logo_color.png
driley17052026-02-17 18:32:052026-02-21 15:22:36Cupped